About Harun Alikadic
I am an interaction, graphics and digital product designer. Born and raised in Sarajevo. Passionate about the visual arts and coding since childhood. During the war in Bosnia I fought using the illustration and printing as weapons. Studied in Italy. Moved to Amsterdam in 2020. More than 10 years of professional experience in the interaction and visual design. I enjoy being in nature, rafting and biking. Proud dad of a beautiful girl. We hike together. Drawing is my meditation.
Since 2016 I work mainly as freelance digital product designer, working directly with clients or software agencies. Designing a product often requires working with cross-disciplinary teams, from marketing to programming departments, with other designers, copywriters or hardware engineers.
In the last few years I had opportunity to engage client teams, both startups and big established enterprises, into design sprints and design thinking workshops to discover opportunities and tackle challenges when defining new products.
In more than 10 years of professional experience I have worked with advertising agencies, the public sector, high profile international brands, helped companies with branding and digital product design, started up my own businesses.
After obtaining a bachelor degree in Arts, I have specialised in Human-Computer Interaction at Fabrica, a Communication Research Center in Treviso, where I have worked for three years on highly innovative digital projects in the Interaction Department, lead by Andy Cameron. A virtual gaming platform Fabrica Virtuale, that I’ve conceived, designed and built, was exhibited at Centre Pompidou, Paris.
Lead a cross-disciplinary team in 2010 to research and design Italy's biggest and most comprehensive government backed data platform for tourism, ONTIT.
Co-founded Freshcreator in 2010, an award winning website builder and e-commerce platform that helped thousands of Italian tourism operators to get their hospitality businesses online. My contribution as Product owner and leader was highly appreciated by my coworkers and partners. Even more important, our product and approach improved lives of thousands of hospitality business owners and reshaped their relationship with digital technology. The company was sold and the product phased out in 2015.In 2014 I have co-founded TravelMesh, conceived and designed it's innovative tourism services meta-search and booking engine. The startup was funded by Trentino province in Italy. As the lead designer and information architect at TravelMesh, I have supervised the entire product lifecycle, from concept, through design and development to launch and user journey analysis and optimisation. The international exhibition Expo 2015 in Milan, chose TravelMesh for online commerce of travel services to millions of visitors. It was phased out in 2016.