Birrificio Matildico's first product was named Complicata (complicated, in italian). I was asked to define an identity, find a right payoff and adapt it with an existing logo (by Caspar). As the beer itself was not "complicated" but rather a classic Real Ale, the payoff came naturally: Semplicemente Birra (simply beer).
I created all product brand elements adapting them to the term "simple": bottle labels have a simple beer label shape, packaging is illustrated with containing beer bottles, flayer is bottle shaped, and so on.
Client: Birrificio Matildico
Graphic and web design: Harun Alikadic